Be Prepared, Not Scared

Corporate dentistry and the proliferation of Dental Support Organizations (DSOs) are on the rise. These organizations can create a competitive advantage via deeper resources, more locations, marketing, and centralized call handling.

However, according to Kevin Cain:

“You should not necessarily be scared of DSOs, but you should be prepared to compete with DSO-owned practices.”

A main preparation for any practice should be a renewed focus on customer service. Either with an advanced scheduling service that increases availability such as UIC Dental or an internal process, practices need to be able to be available for new patient opportunities and taking care of existing customers when they choose to interact, not when it is convenient for the practice.