Effectively Using SEO For New Patients

Every day, prospective patients are searching for dental practices. It could be a family new to town, a person who perhaps did not have insurance and now does with a new job, or even someone unhappy with their current office. Now more than ever, the first step for any search is Google, Bing, or some other search engine which is why SEO is so important for a dental practice.

What is SEO?

DIQ Image, Internet Marketing SEOSEO stands for search engine optimization and is a system or process to enhance your office’s online search results from Google, Bing, Yahoo and other search engines. More simply, SEO makes sure search engines can find your website so new patients can find you when searching for a new dentist. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness.

Marketing Expert Brad Schorr addresses some recent developments in internet marketing in his recent article on dentistryiq.com. Brad discusses how to take advantage of SEO and get more patients as recent changes are in favor of dental practices. According to Brad:

The big changes to leverage

The most important developments to consider are these:

  • Mobile Internet use is exploding—it now exceeds desktop use, and the gap is widening rapidly.
  • Google is working hard to promote local businesses in its search results and advertising.

How do these changes help dental practices?

  • Mobile Internet users are apt to use their smartphones to search for dentists, book appointments and request information—it’s fast, convenient and increasingly familiar.
  • Dental practices, local in nature, get a bigger “bang for the buck” for investments in SEO (search engine optimization) and PPC (pay-per-click) advertising.

Capitalizing on SEO

Effective SEO is a huge part of the new patient process, but not the only piece of the puzzle. Once a patient finds your site, it needs to be convenient and clearly express the value of your office so they feel good about scheduling an appointment. Finally, once they decide to schedule, you need to make sure you do not miss that phone call. 

SEO is a great tool, but it can only get you so far in the new patient acquisition process. Offices need to make sure there is a process in place so these marketing leads are not lost. 

 

Looking for ways to increase your office’s availability and new patient production? Click here to contact us and learn how UIC Dental can help supplement your current phone answering process and grow new patient production. The value of the service is guaranteed as UIC Dental promises the service will create at least FOUR (4) times the cost in new patient production value.

 

Four Excellent Values for Dental Office Development

4Dental Office Professional Development

There are many avenues for development available to dental professionals.  Continuing education courses, local or national conferences, or even going back to school for a college or graduate degree can provide significant personal growth and value to a practice. However, these development tools also might not fit into a busy schedule or office budget. This does not mean that you should ignore a worthwhile development process. Below are four excellent sites that dental office professionals can use for on-demand and valuable professional development at your convenience.

Front Office Rocks

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Front Office Rocks is a training resource developed for dentists who need specialized training for their team on all aspects of the front desk. They offer free videos on:

A comprehensive library of videos is available to subscribers and Front Office Rocks also hosts Live Events as one day programs to get your office the training it needs to help reach the ultimate in customer service status. UIC Dental highly recommends a live event for any practice looking to turn their front office staff into customer service rock stars.

front office rocks live event processional development

Lifehacker U

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Schools like Yale University, MIT, Stanford, the University of California at Berkeley, and many more are all offering free online classes that you can audit and the website Lifehacker has compiled a listing of some popular classes which provides an in depth look and many different online classes.

Some potentially interesting topics for dental offices:

Higher learning has never been so affordable and convenient.

Audible.com

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An audiobook as professional development might sound weird, but what better way to spend your daily commute than listening and learning? Audible is not free, but there is a great trial offer that offers a three month subscription at a discounted rate of $9 which includes three free audiobooks. For example, you could grab the following titles about dentistry, marketing, and self-improvement for just $9:

Becoming Remarkable: Creating a Dental Practice Everyone Talks About

Written by: Fred Joyal

Becoming Remarkable Audible

List Building Basics: How to Generate Unstoppable Targeted Subscribers in Any Market

Written by: Anthony Ekanem

List Building Basics Cover Audible

The Power of Habit: Why We Do What We Do in Life and Business

Written by: Charles Duhigg

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These audiobooks not meeting your needs? There are thousands to choose from.

Lynda.com

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Lynda.com lets you “learn new business, creative, & tech skills with expert-led online video tutorials– anytime, anywhere.” UIC Dental uses Lynda.com and the videos are informative, interesting, and cover a broad range of topics.

For example, SEO (search engine optimization) and PPC (pay per click) are big topics of conversation in the dental community and Lynda has courses such as Google AdWords Essential Training, Online Marketing Fundamentals, SEO Fundamentals.

Marketing not your thing? There are courses on Google Calendar, Microsoft Office, Communicating with your team, or even Word-of-mouth marketing.

New users get a ten-day free trial, but there is also a better way. Many public libraries offer Lynda for free to library patrons.  For example, locally in Kentucky, both the Louisville Free Public Library and Lexington Public library offer Lynda.com to its cardholders. Check your local library website to see if Lynda.com or similar sites are available to you.